“Explore the UN-backed initiative transforming Sri Lanka’s Ceylon cinnamon industry. Discover how a strategic partnership between UNIDO, WTO, and the Spice Council is revitalizing the cinnamon value chain, implementing GMP certifications, and promoting international hygiene standards. Uncover the efforts to overcome challenges, refurbish processing centers, and position Ceylon cinnamon as a premium, healthier alternative on the global market. Join the journey towards sustainability, trade competitiveness, and the resurgence of Sri Lanka’s Pure Ceylon cinnamon brand.”